What a website costs here, and what moves the number.
Nobody can price a website down the phone. These are the four things that actually move it, so you can work out roughly where you sit before you ask anyone.
Why nobody quotes down the phone
A website is not a product with a shelf price. It is a stack of decisions, and until somebody has seen what you sell and who you are up against, a figure is a guess wearing a number.
Looking before quoting is free, and it is not a sales device. It is the only way to hand you a price that is still true a month later.
The four things that move it
How many pages. A shop with one thing to say needs about five. A clinic describing eight treatments needs eight more, and every one of them is a page somebody has to write.
How many languages. Albanian alone is one job. Albanian, Italian and English is three, and not three copies of one page: each language wants its own words for the same idea.
Whether it holds anything. Showing what you sell is small. Taking payment, tracking what is left and handling a return are three separate jobs with three separate ways to go wrong.
Whether the photographs exist. Pictures of your own place already on your phone are a week saved. Everything still to be shot is a week added.
What does not move it
How clever the design looks. A page that loads before the customer gives up and answers in the language they typed will outsell a beautiful one, and it is not the expensive part to build.
Nor the platform, at least not the way people expect. Nothing here is licensed by the month, so no fee sits underneath the price forever.
The question behind the question
What people usually mean is whether they can afford to start at all. Nearly always the answer is yes, because the first thing worth doing costs nothing.
Fill in the Google Business Profile properly, in every language your customers use. That is an afternoon, and it is what decides whether somebody 400 metres away rings you or the shop down the road.
What arrives before you commit
A written plan: what we would change, in what order, why each part matters, and the price for all of it. One page, before any work starts.
If the honest answer is that you do not need us yet, that is what you get, and it costs the same as the plan.
Questions worth asking
Can you give me a rough range right now?
Not honestly. A figure invented to keep you on the phone is worth less to you than no figure. What we can do inside a day is look at your site, your competitors and what people are typing, and come back with a real number and the working behind it.
Is a cheaper site a worse site?
Not automatically. A cheap one that loads fast, says what you sell and answers in your customer's language beats an expensive one that does neither. What cheap usually costs you is the part you cannot see: speed, structure, and whether anything can find it.
Do I pay every month?
Not to us, for the site itself. There is no licence and no platform fee underneath it. A domain name costs something once a year and that is usually the whole running cost. Ads are the exception, and they are a flat fee kept separate.
I already paid somebody and it went wrong. Start again?
Usually not. Most of the time the pages can be kept and only the parts stopping them being found need repairing. Which of the two you are looking at is something we can tell you before you spend anything.
Who owns it when it is finished?
You do: the domain, the code and every account, in your name from the first day. That is not generosity, it is the only arrangement that leaves you free to walk away from us.
Send us the site you have, or the address you would use, and we will tell you which of the four is driving your number. Get a free audit.
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