Written so you can check it.
Every post here names a business, a number or a mistake we made. If it does not, it is not worth your time.
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SEO and local search 30
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Taxi and airport transfers: getting booked
7 October 2026 Your trade
Most visitors reach Durres from Tirana airport, 36 km away, and pick their car on a phone before they land. The taxi that shows the route and the price gets the booking.
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Your phone number says 3 different things
6 September 2026
Google reads all 3, cannot tell which is true, and quietly trusts a shop that only says one thing.
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What SEO costs in Italy
30 August 2026
What actually moves the price of search work in Italy, and the questions that tell you whether a quote was thought about.
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SEO in Varese
30 August 2026
A commuter province where the phone asking the question is somewhere else all day, and near me means the wrong thing.
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SEO in Como
30 August 2026
A lake town whose audience changes language and intent with the season, and a website that only speaks to one of them.
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SEO in Brescia
30 August 2026
An industrial city where most of the buying is business to business, and traffic is the wrong thing to be counting.
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SEO in Bergamo
30 August 2026
50 kilometres from the city that absorbs everything, and the demand stays home. That changes who you are bidding against.
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Hiring a studio in another country
30 August 2026
The honest arithmetic of hiring somebody who is not down the road, including the parts that argue against us.
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Why my website gets no visitors
22 August 2026
The five ordinary reasons, in the order they are worth checking, starting with the one that costs nothing to rule out.
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Why is my competitor above me?
22 August 2026
How to work out what the shop above you is doing, in an afternoon, without buying a tool to tell you.
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What SEO costs in Albania
22 August 2026
What the money actually buys, why the same work is quoted three ways, and the question that tells you whether a quote is serious.
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What a website audit contains
22 August 2026
The document itself, section by section, so nobody has to hand over an email address to find out what arrives.
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SEO in Tirana
22 August 2026
What a studio from Durres is actually up against in the capital, and the ground where it still wins.
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SEO in Pavia
22 August 2026
Where the local demand goes, why agencies from the bigger city cost what that city costs, and where the leak is stopped.
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SEO in Milan
22 August 2026
Why a neighbourhood business pays for a whole city, and what changes when it stops.
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SEO for a brand new business
22 August 2026
What to do in the first three months, in order, when nobody has heard of you and the site was published last week.
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SEO in Durres
22 August 2026
What actually decides the three businesses shown here, and why the work that wins it is smaller than the industry implies.
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Lawyers and notaries
22 August 2026 Your trade
Why the usual advice fits this trade badly, and what to do instead when asking for reviews is not straightforward.
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How to get Google reviews
22 August 2026
The mechanics: when to ask, the words to use, what you are not allowed to do, and how to make it one tap instead of a chore.
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Gyms and fitness studios in Durres
22 August 2026 Your trade
Two facts decide it, both usually missing, and a third thing that matters more here than in any other trade.
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Builders and contractors in Durres
22 August 2026 Your trade
What a person about to spend serious money is looking for, and why the phone matters more than the website.
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How to come up first on Google
21 August 2026
The map and the blue links are different competitions with different rules, and most small businesses should enter the free one first.
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How long SEO takes to work
21 August 2026
Two timelines rather than one, which is why a single number always sounds like an evasion.
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Google Business Profile in Albania
21 August 2026
A field by field pass through the listing that decides whether somebody nearby rings you, and the four places people give up.
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SEO for watch shops in Durres
14 August 2026 Your trade
Repairs get searched in a hurry. Watches get researched for weeks. One shop has to answer both, and they do not search alike.
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SEO results: why month 3 beats month 1
14 August 2026
Of 900 clicks in a quarter, 458 arrived in the final 28 days. What that curve means before you spend anything.
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SEO for restaurants: the menu Google reads
14 August 2026 Your trade
A menu saved as an image is invisible to Google and to every assistant somebody asks for dinner.
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How long a new shop takes to rank on Google
14 August 2026
The real Search Console chart for a business that started with no website, including the parts nobody screenshots.
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SEO for heating engineers in Durres
14 August 2026 Your trade
Heating demand arrives in a few cold days, from people searching on a phone at an hour nobody plans for.
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SEO for a garage in Durres
14 August 2026 Your trade
Drivers describe a symptom, not a service, and the garage that wrote the symptom down is the one they find.
AI search 13
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Why ChatGPT names your competitor
6 September 2026
A method rather than advice: ask, write it down, and trace each claim back to the page it was lifted from.
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When AI gets your business wrong
6 September 2026
Being described wrongly is a third state, and it needs a different repair from being missing.
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AI search in Milan
6 September 2026
Milan gives an assistant more candidates than any other Italian city, which makes the shortlist harder to reach and more valuable to be on.
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AIO, AEO and GEO are three names for one job
3 September 2026
Three labels arrived for the same thing in about a year, and the difference between them is who is doing the naming.
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AI search in Pavia
3 September 2026
The one advantage a business here had in ordinary search, being the nearest, is the first thing an assistant drops.
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AI search in Como
3 September 2026
The season changes the language of the question, and an assistant answers it either way, out of whatever it has read about the lake.
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Is your agency doing anything about AI search?
30 August 2026
One question, and the answer tells you whether the studio you pay has noticed where a share of the searching has moved.
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AI search answers Italian from Italian sources
30 August 2026
Assistants answer a question from material written in the language it was asked in, and most small sites publish in one.
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Will AI replace Google?
22 August 2026
What is actually changing, what it means for the work, and why the answer barely affects what you should do next.
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What AI search actually is
22 August 2026
What changed, what it means for a small business, and the honest limits of anything anybody can do about it.
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How to appear in ChatGPT
22 August 2026
The practical version: what assistants can read, what they cannot, and the order to fix it in.
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AI search: what nobody can promise you
14 August 2026
The 40% figure everyone quotes does not mean what they say. And 97% of llms.txt files have never been read.
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AI search for hotels in Durres
14 August 2026 Your trade
Search is a smaller front door for hotels than it was, and somebody else is charging you for the guests who use theirs.
Websites 24
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What a small business logo has to do
31 October 2026
The first test a logo meets is the smallest one: the tab in a browser.
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What a product catalogue needs before print
31 October 2026
Most catalogue problems start in the product list, long before anybody opens a layout.
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A website for holiday apartments in Durres
7 October 2026 Your trade
A returning guest costs the same commission as a stranger. Only a direct site changes that.
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A website for an estate agency in Albania
7 October 2026
The photographs and the price are on every portal. What is missing is whether the papers are in order.
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Who owns your website?
6 September 2026
The domain, the hosting and the code are three separate things, and a business should hold all three.
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What an Italian website must show
6 September 2026
Some of it is the law with an article number. Some of it is a rule you have probably been frightened about wrongly.
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Web design in Milan
6 September 2026
What a small business in Milan is actually choosing between, and where a studio 900 kilometres away fits.
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What to write on your website
22 August 2026
A way to get the text out of your head and onto the page, without a copywriter and without a blank screen.
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The website mistakes we see most often
22 August 2026
What actually turns up when you open small business sites here, one after another, and read them the way a customer would.
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How to sell online in Albania
22 August 2026
What actually stops small businesses here, in the order it stops them, and the version that works before any of it is solved.
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How to choose a web designer
22 August 2026
How to tell, before you pay anybody, whether the site you get will still be yours and still be working in two years.
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New website, or fix the one I have?
22 August 2026
How to tell whether the thing you dislike is the design or the plumbing, because only one of those requires starting again.
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An agency or a freelancer?
22 August 2026
An honest comparison from a studio that is closer to the freelancer end, including the cases where a bigger agency is the right call.
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WordPress or a site built for you
21 August 2026
An honest comparison from somebody who does not sell WordPress, including the cases where WordPress is the right answer.
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What a website costs in Albania
21 August 2026
The four things that decide the price, and why a quote given before anybody has looked is a guess wearing a number.
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A website, or just Instagram?
21 August 2026
The honest cases for skipping a website, and the three things a social account structurally cannot do for you.
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Web design in Tirana
21 August 2026
A bigger market with far more competition, built for from thirty five kilometres away, with no pretend address.
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Web design in Durres
21 August 2026
What hiring somebody in the same city actually changes, and the four addresses you can go and look at.
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A website for a lingerie shop
14 August 2026 Your trade
Sizing is uncertain and the purchase is private. Both push the customer towards asking rather than clicking buy.
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A website for a salon in Durres
14 August 2026 Your trade
A salon does not have a traffic problem. It has a gap between visits, and that is a different thing to fix.
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A website for a boutique in Durres
14 August 2026 Your trade
Stock turns over weekly. A site that shows last season is worse for a boutique than no site at all.
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A website for a dental clinic in Durres
14 August 2026 Your trade
A dentist is chosen on somebody's word far more often than on a search, which changes what the website is for.
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A website in Albanian, Italian and English
14 August 2026
Most multilingual sites drift until 2 of the 3 languages are wrong. Here is the build that cannot.
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A website you update yourself from a phone
14 August 2026
New pieces go on the site in about a minute, from a phone, with no licence and no monthly fee.
Meta ads 6
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What Instagram ads cost in Italy
6 September 2026
The fee and the budget are different money, and only one of them is a price anybody sets.
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Instagram or the local TV slot
6 September 2026
Where a small Italian business's advertising money goes now, and how to tell which half is working.
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What Meta ads cost in Albania
22 August 2026
The fee and the budget are separate things, and an agency that blends them into a percentage is charging you more the better it does.
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Google Ads or SEO?
22 August 2026
What each one is good at, what neither is good at, and how to decide without pretending the answer is the same for everybody.
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Why the fastest reply wins the job
14 August 2026
Ads buy the call. What decides whether you win the job happens in the minutes after it.
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Facebook ads for estate agents
14 August 2026 Your trade
Buyers are on the portal whatever you do. The listing is what you actually compete for, and it comes from somewhere else.
Custom software 6
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What a gestionale costs in Italy
6 September 2026
Off the shelf, per seat, per month, forever. Or built once around the way one trade actually works.
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Italy's digital transition voucher
6 September 2026
The chambers of commerce are running a national voucher for digitalisation, and each one sets its own dates.
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When a spreadsheet stops being enough
27 August 2026
A spreadsheet holds up until somebody makes a second copy of it.
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What custom software costs to run
27 August 2026
Built software carries no licence. It still has costs, and they are worth naming before you buy.
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The counter and the website should be one thing
27 August 2026
The distance between a shop floor and a shop website is measured in disappointed customers.
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The money numbers a small shop should track
14 August 2026
A bug that hid inside a chart for a whole phase, and what it says about the software a small business runs on.
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