Written so you can check it.
Every post here names a business, a number or a mistake we made. If it does not, it is not worth your time.
-
The job goes to whoever answers first
Meta ads · 14 August 2026
Ads buy the call. What decides whether you win the job happens in the minutes after it.
-
What nobody can promise you about AI search
AI search · 14 August 2026
The 40% figure everyone quotes does not mean what they say. And 97% of llms.txt files have never been read.
-
The last 4 weeks beat the first 8
Local search · 14 August 2026
Of 560 clicks in a quarter, 301 arrived in the final 28 days. What that curve means before you spend anything.
-
What a new shop's first 3 months look like
Local search · 14 August 2026
The real Search Console chart for a business that started with no website, including the parts nobody screenshots.
-
The 4 money lines that were really 5
Custom software · 14 August 2026
A bug that hid inside a chart for a whole phase, and what it says about the software a small business runs on.
-
A website in 3 languages that stays in step
Websites · 14 August 2026
Most multilingual sites drift until 2 of the 3 languages are wrong. Here is the build that cannot.
-
The shop that updates its site from a phone
Websites · 14 August 2026
New pieces go on the site in about a minute, from a phone, with no licence and no monthly fee.
Updated