The car is chosen before the plane lands.
A street fare is won at the rank. A transfer is won on a phone, often in another country, the night before.
The short answer
A taxi in Durres has 2 kinds of customer. The local rings a number they already know. The visitor has never been here and picks a car on a phone before the flight lands.
A website can win the second one, and most taxis leave that booking to the transfer sites.
Most visitors land at Tirana airport
Albania counted 12,466,038 foreign arrivals in 2025, 6.6% more than in 2024, according to INSTAT. Tirana airport handled 11.6 million passengers the same year, ANSA reported.
Durres is 36 km from the terminal by road, on OpenStreetMap's route. Almost every stay on that coast begins with that drive.
Put the price of the airport run on the page
The first worry in a new country is the fare. A transfer site lists the airport to Durres from 61 euro for 4 passengers, on JamTransfer, and the price is the first thing on the page.
A taxi that writes its own price for that route answers the same worry, and the booking comes straight to you, with no portal between you and the passenger.
Let the map listing do the dispatching
Somebody at the arrivals door, or outside a hotel at midnight, searches taxi and picks from the map. Set the category to taxi service, give the hours you really answer, a phone and a WhatsApp number, and photos of the cars rather than a logo.
Ask for reviews after the long runs. A review that says airport to Golem in 40 minutes is the one the next visitor reads.
Answer in the language they plan in
In INSTAT's table, 95% of the 2025 foreign arrivals came from Europe, and 3 in 4 of those from southern Europe.
So the page for the airport run wants its price and a WhatsApp link in the languages those visitors plan in, Italian and English first, beside Albanian.
Apps take the city rides, not the bookings from abroad
Uber doesn't operate in Albania. Local apps such as Speed Taxi take the city rides instead, a travel guide explains.
A family in Milan arranging a car for a 23:40 landing is making a different search. They want a name, a price and a reply before they board, and that booking is still open to a taxi with a page.
Questions worth asking
Do I need a website if I'm on a taxi app?
The app brings you city rides at its price. A page is where a visitor finds you before they arrive and books you directly, and an app has no room for your airport price or your languages.
Should I show my prices?
For the fixed runs, yes: the airport, the port and the coast towns. For city rides, say how the fare is worked out. A visitor who sees a price can book, and one who has to ask often asks somebody else.
WhatsApp or a phone number?
Both, with WhatsApp first for visitors. Calling an Albanian number from abroad costs them money, and a message with the flight number and the hotel is exactly what a transfer booking looks like.
How do I get reviews that help?
Ask right after the long runs, with a link sent on WhatsApp while the ride is still fresh. A review that names the route does more than 5 stars with no words.
What decides the price?
How many routes you list and how many languages. Getting one taxi found for the airport run is small.
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