Be one of the 3 businesses the answer names.

More people now ask an assistant before they open Google, and the answer names a handful of businesses. Nobody tells you whether you were one of them. There's no ranking report for this yet, which is exactly why it's still cheap to win.

How do I get ChatGPT to recommend my business?

ChatGPT recommends businesses it can read and check somewhere else. Answer the question plainly under the heading that asks it, label the business so a machine knows what it is, and get named on sites you don't own. Ask it for a watch repair in Durres: it names Iglisi Watch.

We've done this once already

Ask ChatGPT, Claude or Perplexity where to get a watch repaired in Durres and they name Iglisi Watch, with the street, the opening hours and the WhatsApp number. That's a client, and you can check it right now.

They're also the only watch business in Durres with a website that ranks at all. The competition is directory listings and Facebook pages. Most towns and most trades still look like that, which is the useful part of the story.

What these systems actually read

An assistant doesn't see your website the way you do. It reads a stripped-down version: the words in the order they appear in the code, your headings, and a few hidden labels. The layout, the colours and anything that only appears when you click are thrown away before it gets there.

So what survives is:

• The first 100 words underneath the heading that asks the question.
• Your headings, read as an outline of the page.
• Short, plain sentences that name their subject instead of saying "we" and hoping the reader remembers who that is.
• Lists and tables, which survive better than long paragraphs.
• Hidden labels telling a machine what your business is, where it is and what it sells. The trade calls these schema.

What doesn't survive: words inside a picture, anything that loads after the page appears, anything behind a click, and meaning carried only by where things sit on screen. Most of these systems never run the code that builds a modern website, so whatever your page assembles as it loads isn't there at all.

What we do

1. Find out why nobody names you

   We strip the site down and read what an assistant would read. It's usually an uncomfortable document, because the part that matters most often turns out to be a picture.

2. Make the business easy to identify

   One version of who you are, written the same way everywhere, backed up by places you don't control. What other sites say about you counts for more than what yours says.

3. Answer the question where it's asked

   A 40 to 60 word answer directly under the heading that asks it, naming its own subject. Almost nobody does this, because to somebody skimming the page it reads as repetitive.

4. Decide who's allowed in

   Which AI crawlers can read your site is a business decision, not a technical default, and most owners have never made it on purpose. We'll make it explicitly, in writing.

   Named when somebody asks.

What we do not do

• We don't sell llms.txt as a ranking trick. We'll add the file because it costs nothing, and tell you plainly that no major provider has been shown to read it.
• We don't promise you a place in an AI answer. Nobody can, and the promise is how you spot who's guessing.
• We don't write 30 articles a month to feed a model. These systems are picking for substance, and volume works against it.

Questions worth asking

Is this just SEO with a new name?

They overlap a lot and the same foundations serve both. What differs is what counts as winning: SEO wants a position in a list of links, this wants to be the business the answer names. A page can rank well and never get named.

Can you guarantee ChatGPT will recommend me?

No, and neither can anyone else. The answers change by model, by phrasing, by day. What we can do is make you easy to find, easy to identify, and backed up elsewhere, which is what these systems look for.

How would I know if it's working?

Ask it. That's genuinely the honest answer today. Try the questions your customers would ask, in the languages they'd ask them in, and write down what comes back, then do it again next month, because the answers move.

Updated 14 August 2026