It named you, and half of what it said is out of date.
An old address, hours you changed years ago, a service you stopped offering.
The short answer
Correct the sources, not the assistant. Nothing you write to an assistant reaches it, and nothing you change on your own site reaches it either until the material it learned from changes too.
So the job is finding which copy of the old fact it is reading, and there are usually 2 or 3.
Two ways it can be wrong
Some assistants fetch pages while they answer. Those go wrong because something live is wrong: an old profile, a directory nobody has touched, a page on your own site that still lists last year's services.
Others answer from training material with a cut-off date. Those repeat what was true when they learned it, and no correction anywhere reaches them until they are trained again.
Ask the same question in both kinds and the difference in the answers tells you which problem you have.
Find the copy it is reading
Search the wrong fact itself, in quotes. An old address or a dropped service is a distinctive string, and the pages still carrying it come back together.
Check your own site first, including the pages nobody links to any more. A price list from 2 years ago is still a published price list.
Fix the ones you control, in order
The Google profile first, because more things read it than anything else you own. Then your own pages, and delete rather than hide: a page that is unlinked is still fetchable.
Then the social accounts, then the directories. Where a listing cannot be corrected, ask for it to be removed instead.
Then publish the correction plainly
Put the current fact in a sentence, on a page, in ordinary words: where you are now, what you do now, when you open now. Something that reads like an answer gets used as one.
Do not write a page about the mistake. Write the page that states the truth, and let it be the easiest thing to find.
Expect it to take a while, and check
The fetching kind can pick up a corrected page within days. The trained kind is on a schedule nobody outside publishes, and no amount of asking moves it.
Re-ask the same question every month and keep the answers with the date beside them. That file is the only record you will have.
Questions worth asking
Can I tell it that it is wrong?
Typing a correction into a chat changes that conversation and nothing else. The next person asking gets the old answer, because the material behind it has not moved.
It invented a price I have never charged.
Check whether a competitor or a directory publishes that price for a similar service, because that is usually where it came from. Publishing your own range in plain words is the fastest correction available.
It says I am permanently closed.
That one almost always starts in a Google profile, sometimes on a duplicate listing you did not know existed. Search your own business name on the map and look for a second copy of yourself.
Should I remove old pages or leave them?
Remove them, or update them. An old page kept for sentiment is a published claim, and anything reading your site treats it as current unless the page says otherwise.
Send us your business name and town and we will ask a few assistants about you, then send you what they said and what is out of date. Get a free audit.
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