Get found by people who don't know your name yet.
Two different jobs. The map listing decides who gets phoned today. The results underneath decide who gets found next year.
Search for a watch repair in Durres and Google shows a map with 3 shops on it before it shows a single website. Most small businesses aren't on that map, or they're on it with the wrong hours and a photo from 2019. It's usually the cheapest thing to fix and almost nobody fixes it.
How do I get my shop to show up on Google?
Showing up on Google is two jobs: the Google Business Profile that puts your shop on the map, and a site that answers what people type. watch.al started from no website and reached 560 clicks a quarter in 3 months. The free audit scores 6 areas and says which job to do first.
The map listing, first
That listing is a Google Business Profile. It's free, it takes an afternoon to fill in properly, and it decides whether somebody 400 metres away calls you or the shop down the road.
We fill in all of it: the categories, every service you offer, hours that are still right at Christmas, real photographs of the place rather than stock ones, the description, and the questions people keep ringing up to ask. In Albanian, Italian and English, so the profile answers in the language somebody searched in.
Then reviews, which is the part everyone finds awkward. There's a way to ask that doesn't feel like begging, and there's a way to reply to a bad one that wins more work than the bad review cost you.
On the site, and off it
The trade splits the rest in two, and it's worth knowing which is which, because you'll be sold both.
On-page is everything on your own website: what each page is about, whether it answers the question somebody actually typed, how it's written, how it's built, how fast it loads on a phone on mobile data. You control all of it, so it's where we start.
Off-page is everything happening elsewhere that decides whether Google believes you: other sites linking to yours, your business in the same directories your competitors are in, your name and address spelled identically everywhere, and those reviews again. You control less of it and it takes longer, which is why it's worth something once you have it.
What it costs, and how long it takes
Technical fixes can move things within weeks. A new site competing for the phrases people actually buy on is a 6 to 12 month job. Anyone promising faster is describing paid ads.
watch.al went from no website at all to 560 clicks from Google in 3 months. You can see the chart on their page. That's a real timeline for a business starting from zero in a town where the competition has no website either. In a crowded market it's slower, and we'll tell you which one you're in before you pay us anything.
What we do
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The listing that gets you phoned
Categories, services, hours, photos, the description, the questions people ask, and posts. In all three languages.
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Pages that answer what was typed
What each page is for, whether it answers the question, how it's built, how fast it loads. Often the quickest win is merging two pages competing with each other.
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Proof that happens off your site
The directories your competitors are in and you aren't, your name and address written identically everywhere, and a sensible way of asking for reviews.
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You hear the bad months first
What moved, what didn't, what we're doing next. A month where nothing improved gets reported as one.
Phoned by somebody 400 metres away.
Questions worth asking
Do I need this if I already have customers?
Maybe not. If you're booked out and the phone rings from word of mouth, spend the money elsewhere. This is for when you want customers who don't already know you exist.
What's the difference between the map and the normal results?
The map is your Google Business Profile and on a phone it sits above everything else. It runs on your listing, your reviews and how close you are to the person searching. The results underneath run on your website. Different jobs, different fixes, and most local businesses should do the map first.
Can you work on a site somebody else built?
Yes, most of our work is. If the platform makes the necessary fixes impossible we'll say so straight away, rather than bill you monthly for work it won't let us do.
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