Nobody searches for a lawyer. They search for a document.
One of the few trades where the standard local search playbook needs rewriting rather than applying.
What people actually type
Not the profession. The thing they need done: a sale contract, a power of attorney, an inheritance, a company registration, a translation certified.
A site organised by practice area answers a question nobody asked. One page per document, named the way a client would name it, answers the question they typed.
The two questions before any call
How much, and how long. Neither is usually on the site, and both are asked on every first call, which is a lot of calls that could have been enquiries from people already decided.
A range with the reason it varies is enough. Silence is read as expensive.
Reviews, in a trade where asking is awkward
Some clients will never be named and some matters cannot be discussed. That is real, and it is not a reason to have none.
Ask the routine matters. A company registration, a property transfer, a certified copy. Those clients are usually pleased and have nothing sensitive to protect.
Being findable in three languages
Property here is bought by people who do not read Albanian. An office that publishes the same explanation in Italian and English is reachable by the buyers most likely to need a notary and least likely to have a recommendation.
The listing does more here than usual
People choose an office near the property or near the court, so proximity decides more of this than of most trades. Hours, the exact address, and a phone number somebody answers are the whole listing.
Add the services as separate entries rather than one line. Each one is a thing somebody searches for by name.
Questions worth asking
Is it acceptable to publish prices?
For standard, fixed work it is normal and it filters your calls. For anything that varies with the matter, publish the range and what moves it. The alternative is that people assume and usually assume high.
Should each lawyer have their own page?
Yes, if more than one works there. People search for a named person more often than firms expect, and a page with a photograph, the languages spoken and the areas covered is the one that gets found.
What about client confidentiality on the site?
Nothing about being findable requires naming a client or a matter. Describe the work generically, publish what a process involves, and let the specific cases stay where they belong.
Do we need a blog?
You need explanations of what people are about to sign. What a notary actually checks, what a power of attorney can and cannot do, what happens if a document is missing. That is not a blog, it is the service explained.
Our clients come from recommendations. Why bother?
Because the recommendation increasingly ends with somebody searching the name to check you exist. If nothing sensible comes back, the recommendation does less work than the person making it intended.
Send us your address and we will tell you which documents you are findable for and which you are not. Get a free audit.
Updated