What is in the free one, and what is not.
It is offered free on every page of this site, which is a reason to describe it rather than leave it as a word.
How you compare, which is the part that matters
Your site on its own is a list of opinions. Your site beside the three businesses currently above you is a plan, because it shows which gaps are real and which are cosmetic.
So the first section is the comparison, and the ranking of everything after it comes out of that rather than out of a generic checklist.
Whether a machine can read you
What each page says it is about, whether the structured description matches the visible one, and whether the words somebody would type appear anywhere on the page at all.
This is where most small sites lose, and it is usually not close. A menu in a photograph or a service never written down are both invisible in the same way.
Speed, measured rather than guessed
On a phone, on a normal connection, which is where the customer actually is. A site that loads in a second on an office laptop can take six on a bus in Durres.
The number matters because Google publishes it as a ranking signal, and because people leave.
The map listing, field by field
Categories, hours, photographs, questions and reviews, marked as done or empty. It is the cheapest thing on the list and the one most often left a third finished.
What it does not contain
A ranking promise, a score out of a hundred dressed up as a diagnosis, or a list of two hundred trivial warnings designed to look thorough.
It also does not contain a hard sell. If the honest conclusion is that the listing is the whole job and you do not need a website yet, that is what the last page says.
Questions worth asking
Is it actually free?
Yes, and there is no call required to receive it. It arrives as a document you can read, keep, and hand to somebody else, including a different studio if you would rather they did the work.
How long does it take to arrive?
Within 24 hours. That is stated on the form, in the confirmation and in the reply, and the gate on this site fails the build if those three ever disagree with each other.
Do you look at it, or does software?
Both, in that order of authority. Tools do the measuring because they are better at it, and a person decides what matters and what to ignore, because tools are terrible at that.
What if my site is genuinely fine?
Then the document says so and is much shorter. That has happened, and inventing work to justify the exercise would cost more in trust than the work would have earned.
Will you keep contacting me afterwards?
No. One reply with the document, and one follow-up if you asked a question in it. There is no sequence and there is no list, which is why the form asks for so little.
Send the address and you get the document itself, which is a better argument than any description of it. Get a free audit.
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