You are hired on evidence. Most sites publish none.
The trade where the gap between the good ones and the findable ones is widest.
Finished work, or nothing
This is the whole trade. Somebody deciding whether to give you a large sum wants to see rooms you finished, with enough detail to believe you were there.
Ten jobs, a few photographs each, what it was and roughly how long. That page outperforms every other page you could build, and almost nobody in this trade has one.
Before and after, with the before included
The finished kitchen alone proves nothing, because anybody can photograph a kitchen. The same room beforehand is what makes it yours and makes the work legible.
Take the before photograph on every job from now on. It costs nothing and it is the only version of this that persuades.
They search for the job, not for you
Bathroom renovation, roof repair, an extension, underfloor heating. Each is its own search and deserves its own page saying what it involves, what affects the price, and how long it takes.
A single page listing every service you offer competes for none of them.
The part that beats any website
Answering the phone. In this trade the commonest complaint is not price or quality, it is being ignored, and most work is won by whoever replied first.
If you are on a roof and cannot answer, say on the site when you do call back, and then do. It converts better than anything a designer can arrange.
The awkward things worth saying
Whether you are licensed and insured. Whether there is a guarantee and for how long. What happens if the job runs over. Everybody wonders and almost nobody publishes it.
Answering in writing is the cheapest way to separate yourself from the operators who make this trade hard to trust.
Questions worth asking
We have no photographs of old work. What now?
Start today with the current job and ask two past clients if you may photograph the finished room. Most say yes. Within a season you have a page that did not exist and could not be bought.
Should we publish prices?
Not a fixed price, because nobody can quote a build from a website. Publish what drives it: the size, the state of what is there, the materials. That is more useful than a number and it is honest.
Is it worth having a website at all?
It is the only place a stranger can check you exist before handing over money. A profile with photographs and reviews does part of the job, and the part it cannot do is explain a job in your own words.
What about bad reviews from difficult jobs?
They happen in this trade more than most and a calm public reply is worth more than the review costs. People reading it are deciding whether you are the kind of firm that handles a problem or disappears.
Do we need to be on every trade directory?
No. Two or three that people here actually use, filled in properly and consistent with your site, beat twenty half filled ones. The consistency is the part that counts.
Send us your address and we will tell you which jobs you could be found for and are not. Get a free audit.
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